Sky Sports price in Ireland: Sky vs NOW vs Virgin

Sky Sports in Ireland is sold three ways: through NOW with no contract, through Sky as an add-on to a TV package on a 12-month term, and through Virgin Media as a premium pack. The cheapest is NOW: €38.99 a month at the standard price, or €14.99 for a single day.

How much is Sky Sports on NOW?

Prices checked 2026-11-10 on the service's Irish pricing page.

Two memberships matter here. Sports Month is €38.99 a month for all twelve Sky Sports channels, rolling, with no minimum term. Sports Day is €14.99 for 24 hours of the same channels. That’s the whole price list. It fits on a beer mat.

The intro offer is where it gets interesting. On 19 September 2026, NOW was selling the Sports membership at €20 a month for 12 months, with a 12-month minimum term, then €38.99. Cheap, and tied in. That is a contract, whatever the marketing calls it.

Offers move. When we opened NOW’s Sports page on 10 November 2026 it showed two: a “12-Month Saver” at €17 a month with a 12-month minimum term, and a “Flexible Month” at €22 a month, described as a 12-month offer you can cancel any time, both reverting to €38.99 afterwards. Read the terms on the day you buy, because the next one will be different again. today’s NOW offers (official source, opens in a new tab)

One catch from the small print: without the Boost add-on, NOW streams in 720p on one device. Boost is €5 a month extra. The NOW review has the rest.

How much is Sky Sports on Sky?

Prices checked 2026-11-10 on the service's Irish pricing page.

Sky does not sell Sky Sports on its own. It is an add-on, at a standard price of €45 a month, and it needs a TV package underneath: Essential TV at €31 a month standard, or Ultimate TV at €41. Everything carries a 12-month minimum term.

So the honest standard price of Sky Sports from Sky is €31 plus €45: €76 a month. With Ultimate TV it is €41 plus €45, so €86.

New customers get offers. On 19 September 2026 Sky advertised Ultimate TV plus Sky Sports at €47 a month for 12 months. On 10 November 2026 its deals page showed the same pairing at €45 a month for 12 months, for new customers, on a 12-month minimum term. After the offer, standard pricing applies, and that is the €86. today’s Sky deals (official source, opens in a new tab)

You do get more for it: a full TV package with Netflix Basic folded in. If you’d pay for those anyway, the sum changes. The Sky review covers the contract and how to leave it.

How much is Sky Sports on Virgin Media, eir or Vodafone?

Virgin Media sells Sky Sports as a premium pack on top of its own TV service. On 10 November 2026 its premium channels page listed:

Two warnings. The pack sits on top of a Virgin Media TV subscription, and Virgin’s bundle terms say its TV customers must keep Virgin Media broadband, so the real monthly figure is the bundle plus the pack. And Virgin’s own pages disagreed with each other on the offer price and on when the higher price starts, so treat these figures as indicative and check the basket before you commit. Virgin Media’s premium channels (official source, opens in a new tab)

eir and Vodafone: we could not open a page on either site today that prices Sky Sports, so we are not quoting one. If you are with either, ask them for the monthly price, the minimum term and the price after any offer, then compare it with the €38.99 above. eir TV (official source, opens in a new tab) Vodafone TV (official source, opens in a new tab)

What does Sky Sports cost over a year?

Monthly prices flatter everyone. Here is the year, with the sums shown so you can check them. NOW and Sky figures are from our price data, checked on 10 November 2026.

At the offers we saw on 10 November 2026, the same sums come to 12 × €17 = €204 for NOW’s 12-Month Saver, 10 × €22 = €220 for ten months of its Flexible Month, and 12 × €45 = €540 for Sky’s Ultimate TV with Sky Sports.

Three things fall out of that.

• An offer beats ten rolling months at the standard price. On 10 November the 12-month offer came to €204 for the year, and ten months on the no-contract offer to €220, against €389.90. Put the end date in your phone, because the price after is €38.99.
• Day passes win only if you’re picky. Two a month is €29.98, under the monthly price. Three is €44.97, over it.
• Sky at standard prices is more than double NOW. €912 against €389.90. That is €522.10 for a TV package and the privilege of paying in July.

Which one should you get?

• Only the football, August to May: NOW Sports Month, on whichever offer is running on the day. See the Premier League guide for which games Sky has.
• One match, one race, one final: a Sports Day membership. €14.99 and done.
• Just the darts at Christmas: one month of NOW covers it. See how to watch darts.
• Every Sky channel all year, with Netflix thrown in: Sky, on an offer, with a diary note for month eleven.
• Already a Virgin Media TV customer: price the pack against NOW before you add it. You can run the NOW app on a streaming stick beside the Virgin box.

What do you actually get for the money?

The same channels whichever way you buy them. In our rights data, Sky Sports carries most of the live Premier League games, every Formula 1 session, the Masters and the Open in golf, and the PDC darts.

What it does not carry: the TNT Sports and Premier Sports games. Those are a separate pack: Sports Extra on NOW and Sky, a TNT Sports and Premier Sports pack on Virgin Media. If you want the lot, all the football adds it up.

Not sure what mix you need? The finder does the sums for your own list, and puts the cheapest legal option first. Even when it’s free. Especially when it’s free.